One-to-One is marketing at its most effective. With our variable printing capabilities and timely, targeted distribution, you can communicate directly and specifically to each and every customer. Every dollar invested goes toward reaching the right market with just the right message.

Based on your customer information, we develop solutions using sophisticated software, digital printing capabilities, and marketing know-how to produce communication materials as individual as each customer.

Instead of one document that sends the same message to 5,000 of your customers, we can send 5,000 unique documents with customized messages to each one of those customers. Every flyer, brochure, catalog, or mailer is personalized by customer name. Text, images, and graphics throughout can be customized to appeal to targeted demographic preferences.

The best way to improve the response rates of your direct mail campaign is to use a combination of print and Web materials with relevant, personalized offers to each customer. One-to-One Marketing can feature the three key cross-media steps to let you Attract, Interact, and React with your customers.

• Personalized direct mail Attracts your customers. Generate and print personalized content and URLs on each direct mail piece. Print materials receive the customer’s attention and directs them to a personalized Website.
• Individualized Web experiences Interact with your customers. E-mail campaigns and Web landing pages contain personalized content with variable images and text.
• Powerful reporting and tracking lets you React to your customers. Print reports and generate leads for personalized, targeted follow-up in real time.

All responses and leads are easily tracked, allowing you to analyze success and verify the genuine return on your investment dollars. Response rates can jump from 1 percent to 20 to 30 percent, and response times can increase by one-third, further accelerating your cash flow.